Tuesday, 6 January 2015

My Picks from Iconic شغلات عجبتني في محل آيكونيك

Iconic store is located in the Avenues, Phase 3, The Mall, first floor. You can access the floor through Grand Avenue, the escalator between Pink and Amouage stores. It will also be opening soon in AlSalam Mall in Salmiyah.

Here's more about the winter collection:
Winter isn’t a time to dread, it’s just another fashionable season to look forward to with trends that will surely up your glamour quotient. Iconic Winter 14 brings to you the best the season has to offer.
A perennial trend in the fashion world, the 60’s Mod-Monochrome is a simple color combination of jet black and pure white has an everlasting impact. The collection plays it up a little with a dash of blush pink and light grey just for a subtle yet classic finish. This non-fussy, clean take on fashion can never go wrong and you have the freedom to play it up with accessories and create a dramatic and bold statement. Consisting of modern silhouettes the key pieces you see are peplum top, color block shirts, shift dress, fit and flare, mini skirt, skater skirt, wide crop top teamed with cigarette pants. Fabrics used add to the versatility of the trends with some favorites like satin, jacquard, hints of fur and high-density georgette complimented wit checks and polka prints.
Enter the season with the dainty Fragile Floral trend inspired by the 70’s where emphasis is laid on a more relaxed silhouettes .Bow blouses, embellished shirts, day time maxi dresses,shift dresses circle, maxi and pleated midi skirts are the dominant styles to dress up in. Not a stranger on the trend charts florals this season are here to stay and in a more modern sophisticated and edgy avatar. The range is riot of fun flirty colors with mix of traditional blush pink, berry and off-white topped with an edgier navy blue and shades of grey. Staying true to the trend romantic fabrics like organza, textured crepe, lace are highlighted with blossom prints and checks as well. A little bit of girly glamour is added with rhinestone embellishments.
80’s inspired sharp look is characteristic of the Dark Romance trend with the general mood being edgy yet romantic. With a color palette consisting of Jewel teal, off –white, camel, shades of grey, black the trend sets a somber mood with details like embellishments and sequins playing a vital role to add the oomph factor. Not necessarily leaning towards the Goth side the textures and shapes remain romantic with pieces like boxy tops, shell tops, shirt dress, pencil skirts, mannish and cuff pants.  Lend a modern edge to the looks with a generous use of fabrics like lorex, satin and luxurious velvet.
For men winter spells comfort, ruggedness with a dose of folklore and the Modern Myth trend comes to the forefront. A man who is not afraid to flaunt details like hand craft and folklore is someone we need to look out for this season. Colors like winter white, midnight blue, chocolate brown, dried olive and mahogany key pieces are available in relaxed silhouettes. Make a statement with a perfect combination of tapestry folk, dark floral, natural camouflage, jungle collage laid out on fabrics like tweeds, high density twill, chunky knits, heavy jerseys and wool. Capture the earthy spirit of the trend in dapper pieces ranging from tapestry bombers, printed blazers, Nehru collar blazer and Nehru collar blazers and embrace the chilly winters.
Men this season will also showcase a strong and spirited outlook with the Digital Sculptures trend that will tread the lines of a gothic look. A dark theme in essence, a sense of mystery surrounds the range which is influenced heavily by the dark fantasy and mythical worlds.
Digital print is big in the fashion circles with elements like masterpieces distortion, architecture prints and simple slogans creating a bold statement on fabrics like quilted textures, neoprene, premium jerseys, coated knits, textured leather with a dash of fur trims. Inspired by dark aesthetics the range highlights colors like black and white, smoked grey and dark mustard in pieces that can not only be incorporated in your daily look but also used as stand out pieces.  Rock the look with key items like a velvet blazer, textured leather bombers, neoprene bikers, quilted/ tailored joggers and the quintessential duffle coat.

And here's more about the brand:
ICONIC a Landmark Group brand represents a unique spirit, making it different to any other fashion store in the market. It is a destination where fashion, innovation and lifestyle meet and offer ‘Fashion Different’ for men, women and kids. ICONIC offers fashion apparel, footwear, accessories and gifts all under one roof ensuring there is always something for everyone. Part of the Landmark Group, ICONIC is for the young at heart who is stylish, trendy and out-going. This retail concept currently has 27 stores across KSA, UAE and Kuwait.
Showcasing the latest collections is the cutting edge fashion section of ICONIC that boasts of a mix of niche and cult labels. ICONIC houses brands such as Paul’s Boutique, Lipsy, UCLA, Lucy in the Sky, Zod and Being Human. The store offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Contemporary, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets and Art giving consumers the opportunity to trade up or down at ease.
In addition to a wholesome fashion experience, the store’s SOHO section is full of random and cheerful knick-knacks and gifts. Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites.
As part of the brand’s achievements, ICONIC has recently won the Most Admired Social Media Campaign of the year Award for the year 2012 at the Retail ME awards along with being awarded the 'Superbrand' status for 2012 & 2013. ICONIC has also won the Store Design and Most Admired Departmental Store Awards for the year 2011 at the Retail ME Awards.
For more details, visit ICONIC’s Website www.theiconicstores.com and Facebook page www.facebook.com/IconicstoreME

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