Friday, 30 December 2011

In Memory: Principles

Principles fashion first opened a section inside Debenhams (Soug Sharg) then closed down. After a while it opened a store (I guess it was in The Avenues) and it shutdown. It turned out that in the UK the Principles stores shut down too but they still have their section in Debenhams but with a slighly different name 'Principles by Ben de Lisi'. The weird thing is that when you go to Principle's website it redirects you to Karen Millen's website, so they might have bought the company just like how Bhs bought Tammy from Etam.

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